Our Pledge to the Environment

We're pleased to announce that Aveda raised $3.7 million in 2010, exceeding our goal of $3.5 million for global and local clean water projects; bringing us to a cumulative total of 18 million raised over all Aveda Earth Months so far.

ALL FOR ONE GREAT CAUSE

Reaching our Earth Month goal means touching the lives of 34,000 families worldwide by helping Global Greengrants fund water projects like these: converting 50,000 acres of land to sustainable agriculture; protecting or improving 550,000 people's access to clean water; supporting 16,000 women to be activists for clean water in their communities; enabling 275 communities to take action against toxic industrial pollution and hundreds of other projects, like those listed below, that have helped protect water rights and water access around the world.

• Protecting water quality of the Mississippi, Columbia and Potomac Rivers for people and wildlife.
• Developing plans for ecological restoration of Florida's Everglades.
• Promoting water conservation programs in the Rocky Mountain region
• Protecting the freshwater resources and cleaning up toxic contaminants in the Great Lakes
• Protecting and enhancing water quality of beaches in California and New Jersey.
• Supporting coastal communities impacted by the Gulf Oil Spill and advocating for effective and thorough clean-up.
• Building water systems and sanitation facilities in East Africa.
• Developing community-based water systems in Madagascar and India.
• Building rain-saving water cellars and providing accessible drinking water to rural villages in Northwest China.
• Supporting the construction of water systems in Nepal and Ethiopia.

OTHER WAYS YOU CAN HELP

There are lots of ways you can work for clean water.  Conserving water might be one of the easiest.

• Install low-flow aerators (1.0 gpm) and low flow showerheads (2.5 gpm or less to cut water by more than 40%).*
• Look for the WaterSense label when purchasing faucets and toilets and when looking for landscape services.
• Schedule a water audit or survey for your home to identify opportunities for conservation.
• Skip meat one day a week. It takes 5,000 gallons of water to produce 1 pound of meat.**